About us

About us


Founded in 2014, adapt's purpose is to empower owners of SMEs to build resilient and sustainable businesses.

adapt is proudly Australian, founded in the city of Perth, Western Australia. Our physical HQ still operates from there today.

We are a privately owned business, where the owners have a deep passion and a big vision for building incredible communities by empowering SMEs globally.

Our team is made up of experienced founders, owners, leaders and technical professionals. You can learn all about them, their history and their credentials on our LinkedIn profile.

The adapt team

Small business is the heartbeat of economies globally

Small or medium sized businesses make up for 90% of global businesses, up to 70% of employment and 50% of GDP worldwide.

So strengthening the long-term performance of small-to-medium business makes sense, right. It’s too important not to happen.

Building resilience into a business is the starting point for a successful journey. At its core, this is what the adapt way achieves for our clients.

Meet the team

See these smiling faces? That's because this team gets to do the work they love every day. Empowering businesses to thrive.

Our values

We believe building an organisation driven by purpose and clear values are critical to its success. Our values are a living and breathing part of our business. We walk the adapt way every day.

Maximise trust

Trust and psychological safety are fundamental to building high-performing teams and contributing to a successful society. We work hard on building trust so our people can be authentic with each other. Our commitment to maximising trust is in our DNA and guides how we behave with each other, our customers and our eco-system.

Grow Together

We believe in the power of curiosity and creativity to enable learning as individuals, as teams and as an organisation. Activating intrinsic motivation is a big driver here. We treat each other as equals and encourage input along with challenging ideas. This means owning our own behaviour and looking for opportunities to share what we learn along the way.

Give a sh!t - GAS

Having a high GAS factor means we care and want to be part of the solution. We choose to set our community and society up for success. This means people over profit. We are actively engaged with our work, our customers, our stakeholders and our community.

Build shared value

We are purpose people, actively helping to build the society in which we want to live. We create value so it maximises outcomes for all stakeholders, our people, our customers, our society and our environment. We recognise our success and social progress are interdependent.

Walk the adapt way

We are a proud SME. We take delight in empowering SME owners and leaders to build great businesses. We put into practice our own principles and disciplines. By walking the adapt way, we are a shining example of using our tools, our technology and our processes.