Pathway: Owner's why


Define the owners why

People connect with people! There is great power in storytelling. Understanding why you started this business and being able to communicate this authentically will increase people’s connection and engagement.

Why is this important?

  • You will reconnect with why you started the business in the first place.
  • Your ‘why’ will drive you and inspire your people.
  • It will help with defining the business purpose and values.

How does this pathway work?

This pathway asks you some questions to uncover your 'why'.

We ask you about:

  • Why did you start this business
  • Your background
  • What's important to you
  • Your unique strengths and skills

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Why did you start this business?

Some questions we use to guide you:

  • What motivated you to start this business in the first place?
  • What was the underserved customer need you wanted to serve?
  • What was the change or solution you wanted to bring?

Your background

This is about stories and experiences you think are important for people to help understand how your why correlates with the business why.

Some prompting questions we use to help you think about this:

  • Where did you do most of your learning?
  • What shaped your thinking or attitudes?
  • Did a particular teacher/mentor influence you? How?
  • Any significant events that had an impact on you? How?
  • What about this affected your beliefs or passions?
  • Any community or family impact on who you are today?

What's important to you?

The next step is to help everyone understand what's important to you and how this might relate to the business.

Some prompting questions we use to help you think about this:

  • What do you really care about?
  • What are your two or three core values?
  • What do you think is important in life?

Your unique strengths and skills

We're primarily trying to understand what it is about your particular strengths and skills that made you start the business?

Some prompting questions to help you think about this:

  • What are your unique strengths and skills?
  • Which of them connect well with the customer need?
  • What are you better at than all the rest?
  • What is unique about what you are good at?

Explore some of the other pathways inside the adapt HQ platform.

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