Gather inputs
Gather the inputs your leadership team will need to enable setting great objectives in line with your vision.
Why is this important?
- To have a realistic assessment of your current state
- Gives you real data to guide you
How does this pathway work?
Why gather inputs?
Doing an assessment of where your business stands as well as your competitors gives you great insights for future pathways when determining how you can be successful.
The pathway has two exercises
- Strengths, weaknesses & trends
- Competitor analysis
Want to see more pathways that will help your business?
Strengths, weaknesses & trends
Strengths
Strengths are internal factors that your business has that give you an advantage over others.
Examples may include:
- Strong brand recognition
- Proprietary technology
- Robust financial resources
Weaknesses
Weaknesses are factors that may put your business at a disadvantage to others - and are things your business doesn’t do well or needs to improve.
Examples may include:
- Lack of brand recognition
- Outdated technology
- Poor customer retention
Trends
Trends are external factors that need to be considered when you are doing your strategic planning.
Examples could be:
- Changes in consumer preferences or attitudes
- Technology advances
- New markets opening up or closing in your industry.
Competitors analysis
Considering your key competitors - and focus on the customers whom you would want to serve.
Why do they win?
- What strengths or advantages do they deploy when they attract and keep customers in your market?
- What are they offering that is of value to customers?
Why do they lose?
- Can you identify any weaknesses or reasons they might not be winning customers, or not able to maintain customers?
Where and how do they compete with us?
- What products and services do they offer that your business offers?
- How are they competing?
- Is it price, experience, quality, or service?
