Craft a compelling vision
Craft an organisation vision that is compelling to those who work in the business, but also meets the owner's aspirations.
Why is this important?
- Aiming at nothing will see you hit nothing
- A vision gives you a North Star, a direction to head to
- To engage your people in the journey
How does this pathway work?
This pathway is where the owners and leaders of the business craft a vision statement for the business.
Your vision statement should be an aspirational statement of the future state of the business.
Want to see more pathways that will help your business?
What makes a good vision statement?
We believe you can ask yourself a few simple questions that determine whether your vision statement is good or not
- Is it looking five or more years in the future?
- Is it future-focused but written in the present tense?
- ‘We are’, not ‘We want to be’
- Is it a stretch? Is it audacious?
- Is it inspirational?
Some examples of great vision statements
Southwest Airlines - To become the world’s most loved, most flown, and most profitable airline
Adobe - To empower people to create exceptional digital experiences
Google - To provide access to the world's information in one click
Tesla - Accelerate the advent of sustainable transport by bringing mass-market electric cars to market as soon as possible
Harvard - To develop leaders who will one day make a global difference
