Agree on purpose
Define and communicate the business purpose so that people are connected to something more than just making money for the owner or shareholders.
Why is this important?
- Purpose-driven businesses consistently outperform others.
- It drives you, attracts talented employees, and loyal customers.
- It shapes your strategy and decision making.
How does this pathway work?
This pathway is where the owners and leaders of the business craft a purpose statement for the business.
Your purpose statement answers the question, why does my business exist? This is not about your vision, your people or your strategy, it's about why you exist!
Want to see more pathways that will help your business?
What makes a good purpose statement?
We believe you can ask yourself a few simple questions that determine whether your purpose statement is good or not
- Is it inspiring? Your people should be inspired and be able to attract people to your purpose.
- Why should people care?
- Would someone know what the business stands for?
- Would it attract people to come to work with the business?
- Would investors/customers be attracted to the business – would they care?
Some examples of great purpose statements
The Body Shop - The Body Shop exists to fight for a fairer, more beautiful world
Canva - Empowering the world to design
Crusoe Cloud - Aligning the future of computing with the future of the climate
