Frequently asked questions

About us

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What is the adapt way?

It’s our proven process for building genuinely resilient small and medium enterprises (SMEs) where the people who power them come first.

Our team combined decades of experience in founding, leading and scaling business with the best research available on how to build great organisations.

The principles that power the adapt way are:

  • Seek role clarity.
  • Define your vision.
  • Empower leadership beyond you.
  • Embed lasting culture.
  • Build your business way.

These principles guide our efforts to help you:

  • Do the ‘right’ work.
  • Build an effective leadership team.
  • Create focus and accountability.
  • Design a strategy for success.
  • Follow a framework that works.

This is how we are changing (business) lives for good.

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Where is adapt and who is involved?

adapt is proudly Australian, founded in the city of Perth, Western Australia. Our physical HQ still operates from there today.

We are a privately owned business, where the owners have a deep passion and a big vision for building incredible communities by empowering SMEs globally.

Our team is made up of experienced founders, owners, leaders and technical professionals. You can learn all about them, their history and their credentials on our LinkedIn profile.

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What if I think my business is unique, and that you couldn’t possibly understand?

We'd say you’re not alone. We sometimes feel that way about adapt. And many owners and leaders who join our community for the first time feel the same way.

So, it’s a good thing we’ve done this so many times now. We can reassure you that the same core challenges exist across just about all SMEs. And we’re really good at solving them.

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Why do you do what you do?

It comes back down to our love for helping people. We genuinely ‘Give a Sh❤️t’ about SME owners and leaders. We are an SME ourselves, so we’ve walked this road and we know the pain and the joy.

We recognise how important SMEs are to the global economy, and to the communities where they operate. And we want to move the needle on helping SMEs survive and ultimately thrive for the long term.

And so, our purpose is to empower owners and leaders to build great businesses.

For some light reading, the World Economic Forum released a paper on ‘Future Readiness of SMEs and Mid-Sized Companies: A Year On’.

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What is your end goal?

Our vision is to build incredible communities around the world.

We do this by empowering SMEs globally. We believe SMEs are the lever to create global impact. And we believe we have the knowledge, experience, tech and IP to do this.

Mission 1 is to empower 100,000 SMEs by the end of 2032.

If you’re interested, you can read our full vision here.

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What guides your behaviour as a business?

That's easy. Our values constitution.

And because we’re a tech company researching how best to help deploy leading edge software to empower SMEs, we asked GPT-4 to write a quick blurb to help explain:

"A 'constitution' is like a rulebook or guidebook. It sets out the basic principles and rules about how something should work. When we say 'values constitution,' we're talking about our own guidebook that lays out the core beliefs and principles that guide our actions and decisions."

Our values are:

  • Maximise trust.
  • Grow together.
  • Give a shit – GAS.
  • Build shared value.
  • Walk the adapt way.
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Why should I trust you?

Contrary to popular belief, research shows that human beings actually default to truth (or trust) rather than the opposite. Malcolm Gladwell wrote a great book on the topic called 'Talking to strangers'.

So instead, we encourage you to look at the evidence.

Our Google Reviews show the sentiment of leaders willing to put their name and reputation behind endorsing us.

Many of the testimonials on our website were obtained from research conducted on us by an independent body.

We are trusted by the Small Business Development Corporation in Western Australia as part of their Enterprise Skills Service Panel.

We are an active member and contributor to the Chamber of Commerce and Industry WA — CCIWA.

We are an active member and contributor to the Small Business Association of Australia.

We remove as many barriers as we can to help SMEs get access to our offerings, including payment plans and grant support.

And we never lock businesses into terms. If you don’t experience value from the work we do together, we stop right there.

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I’m not a founder, owner, leader or supporter – who should I contact?

One of the greatest things about adapt is the incredible community that surrounds us – full of fascinating businesses and extraordinary people.

Reach out to us through our Contact page and one of our team will find a way to connect you to value.

About cost

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How much does it cost?

If you are considering a ‘self-managed’ journey, our Pricing page will show you the platform cost and feature details.

If you’re thinking about coming on the ‘coach-guided’ journey, reach out to us on the Contact page and one of our team will talk you through it.

Below are a few examples of the investment our customers are making in their business when embarking on the ‘coach-guided’ journey:

One organisation leader with 10 employees or less

The typical journey takes around 18 months, and their investment works out at less than $1,300AUD / month.

Up to three organisation leaders and up to 70 employees

The typical journey takes around 18 months, and their investment works out at less than $4,000AUD / month.

Up to six organisation leaders and up to 70 employees

The typical journey takes around 18 months, and their investment works out at less than $4,500AUD / month.

More leaders or more employees

Get in touch with us. Let’s work out exactly what you need and how we can help.

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What if my business grows and I onboard more people?

If your business is growing, we’re doing our job well. We see this with many of our existing customers.

The investment on a ‘coach-guided’ journey won’t change much, and we will talk you through the changes. The platform cost will change depending on the number of users and you can see all the details here.

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Do you have payment options?

We sure do.

Managing cash flow is a big issue for SMEs and often gets in the way of businesses accessing the support they need.

At Adapt we were adamant not to let this stop you from getting good help. So, we partnered with Procuret, another great Australian SME, to overcome this.

Our payment options are as follows:

Self-managed journey

Pay for adapt HQ by credit card monthly. See our pricing page for more information.

Coach-guided journey

You can pay up front and in full for the whole journey and adapt will extend you a 5% discount.

Alternatively, you can pay in instalments:

  • Four instalments (adapt will pay the 5% fee) 
  • Six instalments (adapt will pay 5% of the fee and you'll pay a 2% fee)
  • Twelve instalments (adapt will pay 5% of the fee and you'll pay a 5.85% fee)

*FAQ – www.procuret.com/questions

*Terms and conditions – https://procuret.com/terms-and-conditions

*Customer Success Team: 02 8866 5399

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Do I get a free trial on adapt HQ?

Absolutely. We encourage you to take advantage of our 14-day free trial.

Our platform is an amazing addition to your business and your desire to build resilience and scalability. We are packing it full of amazing things for small businesses and we want to give you plenty of time to fully understand it and discover how it will deliver value to you and your team.

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Do I need to give credit card details for the free trial?

No. The first 14 days is on us.

Try it, decide and only enter your credit card details if you want to continue on the journey with us.

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What happens after the free trial ends?

The platform will ask you what you’d like to do.

If you feel like you’ve hit the small business jackpot, and you're continuing on the journey with us, it will ask you to enter your credit card details and you’re on your way.

If instead it wasn’t quite what you were after, just let us know. You’ll be able to view your work for up to a year (in case things change for you) after which everything will be deleted.

You’ll have the option to delete your data then and there if that’s your preference.

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Am I locked into any contracts?

No way. There are no lock-in periods.

One thing we’ve learned is that flexibility is important. Things change and life is unpredictable. Especially if you’re a small business.

If at any time you feel you’re not receiving value from your adapt journey, we stop immediately, and you'll only pay for the work done up to that point. Any payments made in advance will be refunded up to the correct point.

About our platform

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What is Software-as-a-Service (SaaS)?

SaaS is simply software solutions sold as a subscription. That can be monthly, annually or for multiple years. And it’s based on a set price, per seat, based on usage, and so on.

Think of SaaS as your personal business coach, available 24/7. Just like a gym membership, you don't need to hire a full-time coach. You access top-notch guidance when you need it, while we sweat the technical stuff. It's fitness for your business, on your schedule!

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What does 'in the cloud’ mean and are you in it?

‘In the cloud’ is like having a super-powered, ultra-secure business headquarters in cyberspace.

Using Microsoft Azure, we tap into a global network of data centres, offering you unparalleled speed and robust security.

It's like storing your business resources in Fort Knox, but with the convenience of access from your living room or local café. You get world-class infrastructure without the world-class price tag, and we ensure it's safe and always ready for you!

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How do I know if my computers are compatible?

If you use the internet, you’re most likely compatible with our platform.

adapt HQ is developed using Angular, which means we perform best on the following web browsers and default mobile browsers:

  • Chrome
  • Edge
  • Safari
  • Firefox
  • IOS
  • Android.
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Does your platform integrate with other software solutions?

Yes, we’ve integrated with Microsoft 365, and our Google Workspace integration is planned for later in the year.

We have also done some clever things in adapt HQ that will let you integrate with most of your common SaaS product dashboards and shareable content links, so you can see most of your work inside your HQ.

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How do you protect client data?

adapt HQ has been designed with security in mind, and we use a range of technologies and third-party providers to help us achieve this.

Bear with us as we get just a bit more technical for the next bit.

Browser

Every connection to adapt HQ from your browser is running in a secure session. This ensures that all communication between our servers and your browser is encrypted at all times – meaning any sensitive data that you might have can't be viewed by third parties.

Infrastructure

adapt HQ is a software platform that runs in the cloud. This means that the infrastructure used to run our platform is provided by a third party over the internet. A cloud provider like this performs things such as ensuring security patches are up to date, ensuring high availability and reliability, network monitoring, and a variety of other infrastructure and processes required to ensure the platform is secure.

In our case, we use Microsoft’s Azure platform as our cloud provider. For more information on how Azure is secured, please see these documents:

https://docs.microsoft.com/en-us/azure/security/fundamentals/overview

https://docs.microsoft.com/en-us/azure/security/fundamentals/infrastructure

Payment processing

For all our credit card processing, we use a third-party payment provider known as Stripe. Stripe is a certified PCI level 1 provider (the highest rating).

We do not store any credit card information on our platform. Communication of this sensitive information occurs via a secure channel to Stripe, and they maintain these records.

For more information on Stripe and their payment processing security, please see these documents:

https://stripe.com/en-in/guides/pci-compliance#how-stripe-helps-organizations-achieve-and-maintain-pci-compliance

https://stripe.com/docs/security

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What happens with my data if I decide to stop using adapt HQ?

If adapt HQ wasn’t quite what you were after, just let us know. You’ll be able to view your work for up to a year (in case things change for you), after which everything will be deleted.

You’ll have the option to delete your data then and there if that’s your preference.

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Okay... where’s the small print?

Any other small print can be found in our Privacy Policy, Terms of Use and Cookie Policy.

And that’s more than enough small print to last all of us a long time.

The self-managed journey

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Can I really DIY business resilience?

You bet. But only if you put in the work.

Building resilience in your business means doing the right things, and doing them consistently. adapt HQ will take you through the journey, guiding you every step of the way and giving you insights along the way to help you make sound leadership decisions.

If you get to difficult points where it would be nice to have the support of a trusted advisor, just reach out. Our exceptional coaches are always ready to help.

The key is to keep at it. The work of building a thriving business with a healthy culture never stops. And adapt is with you 24/7.

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What if I need help?

You can reach our support team any time. Just click on the chat portal in the bottom right of your screen and let us know how we can help.

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How secure is your payment portal and how does it work?

Our payment portal for credit card processing uses a third-party payment provider known as Stripe. Stripe is a certified PCI level 1 provider (the highest rating).

We do not store any credit card information on our platform. Communication of this sensitive information occurs via a secure channel to Stripe, and they maintain these records.

For more information on Stripe and their payment processing security, please see these documents:

https://stripe.com/en-in/guides/pci-compliance#how-stripe-helps-organizations-achieve-and-maintain-pci-compliance

https://stripe.com/docs/security

The coach-guided journey

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Why would I need a coach?

As the founder, owner or leader of an SME, you’ll know one of the biggest challenges is being so stuck working in the mechanics of your business, you just don’t get time for the strategic work.

What our coaches are exceptional at is keeping you accountable to make time for the strategic work. To realise that this is the work you can’t afford NOT to do. And to be there to help you, support you and guide you as you do this important work, to create the outcomes you want to see in your business.

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Who are your coaches and why should I trust them?

They are human beings that are driven to do good in this world. And they choose to spend their professional efforts doing good in service of small business and the people who work in them.

You'll see plenty of evidence on our testimonials and Google Reviews of the wonderful things customers have to say about our coaches. Where you still have some doubts, we are always happy to connect you to one of them so you can enquire for yourself.

You can see some of our coaches here, and there is plenty of detailed information about our coaches on adapt’s LinkedIn profile.

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So how would this work then?

Connect with us through the Contact page. Adam or Gabe will reach out and get the conversation going.

We always start with what you WANT and what you NEED. We’ll spend time understanding your business and where you’d like to end up. Once this is clear, we will step you through exactly how we're going to help you.

Then it’s your moment. The moment you decide to embrace the opportunity to make change happen.

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What if we get started, realise we love adapt but are not quite vibing with our coach?

That’s okay. Sometimes it takes time working together to know if it’s a good match or not.

We take coach pairing very seriously, and carefully select the best possible coach to meet your specific needs. But if things don’t work out very well, we make a change for the better. No hard feelings.

It’s rarely necessary but we’ve made changes like this before, with great success.

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What if we get to a point where we think we don’t need a coach anymore?

Then we'll be the first to buy the champagne and sing hoorah.

The whole point of the adapt way is to empower you to build a resilient, thriving business without the need for a coach. That’s where we aim to get you.

If you reach this point a lot earlier in the journey, we will work through the details together, and support you to make the best decision for your business.

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Am I locked into any periods?

No way. There are no lock-in periods.

One thing we’ve learned is that flexibility is important. Things change and life is unpredictable. Especially if you’re a small business.

If at any time you feel you’re not receiving value from your adapt journey, we stop immediately, and you'll only pay for the work done up to that point. Any payments made in advance will be refunded up to the correct point.